Maimai(元祖 直島バーガー)

Maimai(元祖 直島バーガー) Hamburger Restaurant

Overview

Maimai(元祖 直島バーガー) is a hidden gem nestled in the heart of Naoshima, a picturesque island in the Kagawa District of Japan. This quaint yet vibrant diner has captured the hearts of locals and visitors alike, offering a truly unique culinary experience. Located at 750 本村, Naoshima, Kagawa District, Kagawa 761-3110, Japan, Maimai is not just another burger joint-it's a celebration of island culture, local ingredients, and the art of cooking with care and passion.

The restaurant’s menu is a reflection of Naoshima’s charm, with an emphasis on fresh, locally sourced ingredients. Their signature offering, the Naoshima Burger, is a must-try for any visitor. This burger is more than just a meal; it's an experience. The perfectly grilled patty, made from high-quality beef, is topped with fresh vegetables, a secret sauce, and served in a soft, homemade bun. The flavors come together harmoniously, creating a burger that’s as memorable as the island itself.

Maimai takes pride in its ability to incorporate local ingredients into each dish. From the fresh seafood to the locally grown vegetables, everything is sourced with care to ensure the highest quality. What sets this diner apart is the authenticity of the flavors, which reflect the natural beauty and simplicity of Naoshima. The owner, who has spent years perfecting the recipes, emphasizes the importance of using ingredients that are both sustainable and delicious. This philosophy not only supports local farmers but also ensures that every bite is fresh and full of flavor.

For those visiting Naoshima, Maimai is a perfect stop to recharge after exploring the island’s beautiful art museums, such as the Chichu Art Museum or Benesse House. Whether you’re in the mood for a hearty burger or a lighter, more adventurous dish, Maimai offers a range of options to suit all tastes. The casual yet inviting atmosphere makes it a great place to relax, enjoy good food, and immerse yourself in the island's laid-back vibe.

One of the standout features of Maimai is its emphasis on creating a community-focused dining experience. Regulars and first-timers alike are welcomed with open arms, and the staff goes above and beyond to ensure that everyone feels at home. This sense of hospitality is part of what makes dining at Maimai so special. Whether you’re dining alone or with a group, you’ll feel like part of the family by the time you finish your meal.

The restaurant is also known for its commitment to sustainability. Maimai’s approach to sustainable dining isn’t just about the ingredients they use but also how they operate. From minimizing waste to supporting local farmers and artisans, the diner has made efforts to reduce its environmental footprint while still delivering top-notch food. This eco-conscious mindset aligns perfectly with the island’s dedication to preserving its natural beauty.

It’s also worth mentioning that Maimai has gained a reputation for being a place where you can enjoy a genuine local experience. It’s not just about the food; it’s about connecting with the people and the culture of Naoshima. The owner often shares stories about the island’s history, the inspiration behind the dishes, and the journey that led them to open this unique diner. These personal touches create a sense of intimacy that you won’t find at larger, more commercialized establishments.

The reviews from visitors highlight the friendly service, the quality of the food, and the unforgettable atmosphere. Guests rave about the Naoshima Burger, calling it one of the best they’ve ever had. The combination of high-quality beef, fresh vegetables, and a tangy sauce makes it a standout dish. Many also praise the diner’s cozy setting and the sense of community it fosters. Whether you’re a local or a tourist, Maimai offers a place to relax, enjoy great food, and soak in the charm of Naoshima.

Maimai is more than just a place to eat; it’s a destination in itself. With its focus on fresh, local ingredients, sustainable practices, and a warm, inviting atmosphere, it offers an authentic taste of Naoshima. If you’re ever in the area, make sure to stop by and experience this delightful diner for yourself.

Good to know

Service options

Outdoor seating Takeaway Dine-in Delivery

Highlights

Great coffee

Popular for

Lunch Dinner Solo dining

Accessibility

Wheelchair-accessible car park

Offerings

Alcohol Beer Coffee Quick bite

Dining options

Brunch Lunch Dinner Dessert Seating

Atmosphere

Casual Trendy

Crowd

Groups Tourists University students

Payments

Cash only

Photos

Location

Reviews

- No ratings yet 194 reviews
Amazing 127
Great 51
Okay 23
Not Great 8
Terrible 18
Maël

Very good food and a nice place to rest as well. It's quiet but there still is some passage since Naoshima is very touristic. Overall, the burgers are great as well as the hash brown served with it if you get a "mai mai set" (burger + drink + hashbrown, between 1200 and 1900¥). It's not cheap but not expensive either, just in between.

Josefa Enei

One of the best fish burgers I’ve ever had! Fish burger and hash brown were perfectly fried, not greasy at all (would recommend to try). The beer was ICE cold, perfect for the hot day. Staff were lovely and quick. Would 100% come back :)

Denise Faxas

Very crisp and flavorful fish sandwich. The fish was fresh, the bread soft, and the tartar sauce added the perfect zesty touch. The hash brown was easily one of the best I’ve ever had. Highly recommend stopping by this quaint little shack for a satisfying bite.

Samuel Pidgen

Delicious fish burgers and super friendly staff! The tartar sauce was absolutely yum. Everything was fresh and made with care. Highly recommend if you’re on the island.

Daniel Rodrigo

Nice place to have lunch, especially if the weather is nice and you can enjoy the terrace, with its music and the relaxing atmosphere. The fish burger is delicious, and the local craft beers are great finds too. A very good option if you're on the area.

Michael Novotný

Awesome fish burgers and cold draft beer on a hot island of Naoshima. What a perfect combo! Japanese cuisine is great and all but after ten days here this is just the fix I needed.

William Bartley

Great atmosphere, quiet and peaceful setting to enjoy a burger in, burger was flavoursome and a generous portion. We loved eating here.

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